What Does Your Logo Say About You?

Aug 30, 2022

At one of our recent workshops, an attendee said something that really stuck with us:

“I hate our logo so much. It looks like clip art from the 80s, so I use it as little as possible.”

We get it. 

Leftover logos from another era or designs that the Internet randomly generates aren’t unique, don’t celebrate your point of view, and can’t possibly tell your story. 

Your logo should come to life by asking the right questions about who you are and why you exist.Otherwise, it won’t represent the spirit of your arts organization.

DRMTM’s process creates authentic logos that are based on research and your arts organization’s core values so the design speaks, connects, and compels.

If you’re curious if your logo needs an update, ask yourself: 

  • Did we download our logo’s artwork from a website?
  • Could our logo belong to a similar organization if the name was switched?
  • Have we stopped using our logo because it doesn’t represent all aspects of our organization?

If you answered “yes” to just one of those questions, we’re happy to talk about next steps.

Click here to schedule a FREE Happy Half Hour consultation to discuss how DRMTM can help you create a logo you’ll want to use because it represents YOU and effectively calls in the right opportunities. 

Yours in good design,

DRMTM

P.S. Want to see the DRMTM in action? On Sept. 19, catch us in Miami at the Florida Association of Museums 2022 Annual Conference where we’ll deliver our 90-minute, hands-on workshop Bold Arts Brands for New Times! Register for the day or the whole conference by clicking here.

 

Are You the Right Kind of Hot?

Aug 9, 2022

 Hi there!

The heat of summer is in full effect. And here at DRMTM, we’ve been pondering what it means to be “hot.”

We all want to be hot as in “trending,” “in the spotlight,” or “commanding attention.” Not the way many of us are feeling right now — “a sticky mess.”

Cooler days are just around the corner — and so is the fourth quarter of the year. It’s the perfect time to consider a rebrand or refresh in 2023 that will take your arts and culture organization from “hot” (miserable) to “hot” (awesome).

But how do you know whether a rebrand or a refresh is the right step?

You need a rebrand if:

Your current logo, visuals, and messaging no longer reflect your vision and values, don’t connect with your community, or are cluttered with complexity

You need a refresh if:

You retain trust and recognition in your brand, but it could better reflect your purpose, strengthen bonds and communication with the community, or affirm the value your arts and culture organization offers

DRMTM’s unique and effective process helps you determine the best course of action to ensure you’re “hot” in the best possible way. Our work is rooted in research and assessment and creates brands that stand out and make a lasting, positive impact.

We’re here to help you reimagine your arts and culture brand into one that builds organizational capacity along with believers. Now that’s HOT.

Got questions or want to know more? Click here to sign up now for our free Happy Half Hour consultation to plan your rebrand or refresh in 2023.

Yours in brand building,

DRMTM