Hi there!
The heat of summer is in full effect. And here at DRMTM, we’ve been pondering what it means to be “hot.”
We all want to be hot as in “trending,” “in the spotlight,” or “commanding attention.” Not the way many of us are feeling right now — “a sticky mess.”
Cooler days are just around the corner — and so is the fourth quarter of the year. It’s the perfect time to consider a rebrand or refresh in 2023 that will take your arts and culture organization from “hot” (miserable) to “hot” (awesome).
But how do you know whether a rebrand or a refresh is the right step?
You need a rebrand if:
Your current logo, visuals, and messaging no longer reflect your vision and values, don’t connect with your community, or are cluttered with complexity
You need a refresh if:
You retain trust and recognition in your brand, but it could better reflect your purpose, strengthen bonds and communication with the community, or affirm the value your arts and culture organization offers
DRMTM’s unique and effective process helps you determine the best course of action to ensure you’re “hot” in the best possible way. Our work is rooted in research and assessment and creates brands that stand out and make a lasting, positive impact.
We’re here to help you reimagine your arts and culture brand into one that builds organizational capacity along with believers. Now that’s HOT.
Got questions or want to know more? Click here to sign up now for our free Happy Half Hour consultation to plan your rebrand or refresh in 2023.
Yours in brand building,
DRMTM