Profound Insight. As head of research, Surale delivers the A-HA! moments that change your game. Her superpower is data, bringing laser-like focus to questions and answers about your mission’s perception, value, relevance, and impact. Her expertise was honed over two decades and hundreds of arts and cultural projects across the United States. Surale’s research supports the creative team with case-making evidence gathered from in-depth sessions with your internal and external stakeholders. She digs deep into interviews, focus groups, surveys, psychographics (personality, values, opinions, attitudes, interests, and lifestyles), and consumer demand to get clear results that reveal the real you and define where you need to go next. 

Transformative Words. Laura’s magic is in the written brand, connecting your mission to the community through messaging that is compelling, human, and authentic. But what makes her craft so powerful are the years spent doing what you do: running museums and nonprofits, raising money, and managing communications. She gets it. Decades in arts & culture, fundraising, and brand development inform the strategy behind the words she expertly curates to shape your culture, build your following, and attract a loyal donor patronage. Laura brings executive strategy to all aspects of the project through mission-driven messaging and design — blasting out the volume on your voice and, ultimately, your fundraising potential.