Dear Dreamers and Doers,

Today we’re talking about the Power of One: How Your Arts Brand Can Touch Hearts and Open Wallets. Welcome back to our exploration of DRMTM’s Bold Brand Truths. Let’s dive right in on #8:

People respond to the needs of one, not many.

In the world of arts and culture, we’re often tempted to showcase the grandeur of our impact — the thousands of lives touched, the countless performances given, the endless gallery hours offered. But here’s a truth that might surprise you: when it comes to inspiring support and connection, less is absolutely more.

Why? Because human beings are wired for individual connection. We can empathize deeply with one person’s story, but we often feel overwhelmed and disconnected when faced with large numbers or abstract concepts. This isn’t just feel-good advice — it’s backed by psychology and proven fundraising strategies. So how can arts and culture organizations harness this powerful truth?

1. Put a face to your mission: Instead of talking about “underserved communities,” tell the story of Maria, the teenager who discovered her voice in your youth theater program.

2. Show, don’t tell: Rather than listing statistics about music education, share a video of Alex mastering their first violin concerto after a year in your after-school program.

3. Make the impact tangible: Don’t just say “your donation helps.” Show how a $50 gift provides art supplies for one child’s summer camp experience.

4. Create emotional connections: Share the journey of an emerging artist from their first gallery showing to their breakthrough exhibition.

5. Highlight volunteer experiences: Let supporters hear directly from individuals who’ve found purpose and community through volunteering with your organization.

For performing arts organizations, this approach might feel challenging. After all, you’re used to showcasing ensembles, not individuals. But consider these additional strategies with those above which are supporter- and donor-centric:

• Profile a young dancer’s journey on scholarship from first audition to opening night.
• Share how a community outreach performance touched one audience member’s life.
• Illustrate how one patron’s support made a specific production possible.
• Highlight an individual musician’s or composer’s personal connection to a piece in your upcoming concert that donor support made happen.

Remember, focusing on “the one” doesn’t mean ignoring your broader impact. It’s about creating an entry point — a relatable, emotional connection that opens hearts and minds to your larger mission.

By centering individual stories, you’re not diminishing your reach. You’re elevating it. You’re showing potential supporters that their contribution, no matter the size, can create a ripple effect of positive change.

So, arts and culture champions, it’s time to zoom in. Find those powerful individual narratives within your organization. They’re there — in your programs, your audiences, your artists, and your volunteers. These stories are the key to unlocking deeper community engagement and support.

Ready to start spotlighting the power of one? Here are some questions to kickstart your approach:

• Who’s a standout success story from your education or community programs?
• Can you identify an artist whose journey embodies your organization’s mission?
• Is there a long-time patron whose life has been enriched by your work?
• What’s a memorable moment of individual transformation you’ve witnessed?
• How can you break down your impact into personal, relatable experiences?

Remember, every grand performance, every expansive exhibition, every community-wide initiative is, at its heart, a collection of individual stories. By telling these stories one at a time, you invite your community to see themselves in your mission — and to play a starring role in your organization’s success.

Struggling to find your spotlight story? We’re here to help. Reach out to us at hello@thedrmtm.com for a free happy half-hour consultation on identifying and crafting those powerful individual narratives.

Here’s to the power of one,

Surale + Laura + Cheryl

P.S. We’d love to hear your “power of one” story! Share a moment when an individual’s experience brought your mission to life — let’s inspire each other!

Dear Dreamers and Doers,

It’s great to be back with more insight and impact for building your bold brand! In our earlier post on storytelling this month, we talked about why stories are so vital and compelling to cultural missions. If you missed it, you may catch up right here.

Now, let’s learn how to tell impactful tales that compel people to sit up and listen.

How do you harness the power of storytelling in your brand communications? Here are some key points to consider:

• Know your core story: What’s the fundamental narrative of your organization? Why do you exist, and what change are you creating in the world?
• Highlight personal impact: Share stories of individuals whose lives have been touched by your work. Let their voices shine through.
• Use multiple formats: Stories can be told through words, images, video, and performance. Mix it up to engage different audiences.
• Be specific and authentic: Avoid generalities. Focus on real details and genuine emotions.
• Create a story bank: Regularly collect stories from staff, artists, audience members, and community partners.
• Invite participation: Encourage your community to share their own stories related to your mission.

Ready to start your storytelling journey? Here are some questions to get you thinking:

1. What was the moment that inspired your organization’s founding?
2. Can you recall a time when your work made an unexpected impact on someone?
3. What’s a challenge your organization has faced, and how did you overcome it?
4. How has a piece of art or performance changed a visitor’s perspective?
5. What stories from your community are not being told, and how can you help tell them?

Remember, every exhibition, every performance, every program is an opportunity to tell a story. By embracing storytelling, you’re not just building a brand — you’re weaving the narrative of your community’s cultural life.

Struggling to find your story? We’re here to help. Reach out to us at hello@thedrmtm.com for a free Happy Half Hour consultation on crafting narratives that resonate.

Here’s to stories that capture our purpose,

Surale + Laura + Cheryl

P.S. We’d love to hear your stories! Share a powerful moment from your organization’s journey and we’ll share it on social media — let’s inspire each other!

Dear Dreamers and Doers,

Welcome back to our journey through DRMTM’s ten Bold Brand truths. We’ve reached #7, and it’s one that resonates deeply throughout human history: Tell a great story.

“Let me tell you a story.” When someone begins a sentence this way, there’s a reason we are instantly captivated. Our brains are wired for narrative. Stories aren’t just entertainment; they’re how we make sense of the world, connect with others, and find meaning in our experiences. For arts and culture organizations, storytelling isn’t just a suggestion — it’s essential to your brand’s success.

Why is storytelling so vital? Here’s the heart of it:

1. Emotional Connection: Stories bypass our logical defenses and speak directly to our hearts. When you share a compelling narrative about your mission’s impact, you’re not just informing — you’re inviting your audience to feel something profound together.
2. Relevance and Relatability: Through stories, you show how your work touches real lives. This builds relevance and helps individuals see themselves reflected in your mission.
3. Authenticity: Stories provide a genuine way to communicate your values and purpose. They reveal the human side of your organization, fostering trust and connection.
4. Diversity and Inclusion: Storytelling allows you to magnify diverse voices and experiences, acknowledging the rich tapestry of your community.
5. Memory and Impact: People may forget facts and figures, but they remember stories. A well-told story can leave a lasting impression about your organization’s value and meaning.

Arts and culture organizations are uniquely positioned as storytellers. You’re not just sharing narratives — you’re preserving and creating them. Your exhibitions, performances, and programs are living stories that reflect and shape your community’s identity.

Stay tuned for our next post on 8/21, where we’ll reveal the keys to harnessing the power of storytelling in your brand communications. We’ll also throw in some questions to get you going on your storytelling journey.

Struggling to find your story? We’re here to help. Reach out to us at hello@thedrmtm.com for a free Happy Half Hour consultation to help you craft a narrative that resonates.

Here’s to telling tales that touch hearts,

P.S. We’d love to hear your stories! Share a powerful moment from your organization’s journey and we’ll share it on social media — let’s inspire each other!

Dear Dreamers and Doers,

We know you’ve been anxiously hanging on the cliff where we last left you in our exploration of DRMTM’s Bold Brand Truth #6: Be Human. In our first post on the subject, we discussed why being human matters in arts and culture branding. If you missed it, you can catch up here. Now, let’s bring it home.

How do you know if you’re hitting the mark on being human? As we tend to do at DRMTM, we suggest asking your audience. Here are some questions to help you gauge your organization’s human touch:

1. “When you interact with our organization, do you feel like you’re talking to a friend or an institution?”

2. “Have our programs or exhibitions ever made you feel deeply understood or less alone?”

3. “Can you recall a time when our communications made you laugh, cry, or feel inspired?”

4. “Do you see your community’s stories and experiences reflected in our work?”

5. “How comfortable would you feel sharing a personal story or feedback with us?”

These questions aren’t just about gathering data – they’re about opening a dialogue. They show your audience that you care about their experiences and perspectives, which is a deeply human gesture in itself.

Remember, being human in your brand communications isn’t a one-time effort. It’s an ongoing commitment to authenticity, empathy, and connection. It’s about constantly listening, learning, and evolving alongside your community.

So, take these questions and run with them. Use them as a starting point for deeper conversations with your audience. And most importantly, be prepared to act on what you learn. After all, being human isn’t just about saying the right things – it’s about doing them too.

Ready to get even more human? We’re here to help. Reach out to us at hello@thedrmtm.com for a free consultation on infusing more humanity into your brand communications.

Here’s to creating art that touches hearts and changes lives,

Surale + Laura + Cheryl

P.S. We’d love to hear how these questions work for you. Drop us a line and share your insights – let’s learn from each other!

Dear Dreamers and Doers,

It’s almost Independence Day. Ready for fireworks? We’re looking forward to celebrating the 4th of July and some down-home democracy around the BBQ, but we’ve also gotta get a little work done to keep the country running. So welcome back to our journey through DRMTM’s ten Bold Brand truths. We’ve reached #6, and it’s a doozy:

Be Human.

Sounds simple, right? Yet in the world of arts and culture branding, we often forget this fundamental truth. We get caught up in lofty mission statements, impressive statistics, and polished presentations. But here’s the kicker: your audience isn’t looking for perfection – they’re looking for connection.

Why does being human matter so much in brand communications? Let’s break it down:

1. Warmth wins hearts: When you’re warm and approachable in your messaging, you’re inviting your audience into a relationship, not just a transaction.

2. Vulnerability builds trust: By showing your organization’s challenges and growth, you create authenticity that resonates deeply with your community.

3. Empathy creates belonging: Understanding and reflecting the emotions of your audience makes them feel seen and valued.

Remember, folks: it’s not about us, it’s about them. Our job in arts and culture isn’t to put ourselves on a pedestal – it’s to be a mirror reflecting the needs, hopes, and experiences of our communities. We’re not just showcasing art; we’re nurturing the human spirit.

Let’s talk about the magic that happens when arts organizations embrace their humanity:

• Education becomes inspiration: Instead of lecturing, we’re sharing discoveries together.
• Performances become experiences: We’re not just putting on a show; we’re creating shared moments of awe.
• Exhibitions become conversations: Art isn’t just for viewing; it’s for sparking dialogue and understanding.

And let’s not forget the healing power of art. In times of joy or sorrow, triumph or tragedy, art gives voice to the inexpressible. By being human in our approach, we make that healing power more accessible to all.

Remember, being human isn’t about being perfect – it’s about being real. It’s about showing up authentically, warts and all, and saying, “Hey, we’re on this creative journey together.”

So let’s ditch what’s not genuine. Let’s be warm, vulnerable, and empathetic. Let’s reflect the beauty, complexity, and messiness of the human experience in everything we do. After all, isn’t that what art is all about?

Stay tuned for our next post, where we’ll dive deeper into practical ways to assess and improve your organization’s human touch. We’ve got some insightful questions coming your way that will help you gauge how well you’re connecting with your audience on a human level.

Struggling to find your human voice? Drop us a line at hello@thedrmtm.com. We promise a real, live human will respond – no chatbots here!

Here’s to Keepin’ It Real,

Surale + Laura + Cheryl

P.S. Did this make you feel things? Good! That means we’re doing our job. Share your thoughts with us – we’re all ears (and hearts).

Dear Dreamers and Doers,

It’s June already. That means it’s time to drop the next number in our 2024 series about DRMTM’s ten Bold Brand truths. These insights are brought to you courtesy of our signature workshops, and you can catch previous articles on our website under thoughts. Let’s go.

Here’s #5 on the list of creating a bold arts and culture brand: Talk like a real person, not a robot.

Messaging is the most honest, human part of your brand. It must be compelling, inspiring, informative, persuasive, meaningful and memorable. Oh yeah – and simple to understand. So we all need to agree on something here: let’s quit it with the jargon, acronyms and insider language.

If you currently use any of these words, terms or tools in your primary messaging, STOP and BACK AWAY:

The words “IMPACT, INNOVATIVE and TRANSFORMATIVE”

• We love big, bold words. But these three here are overused and losing their luster. Is that new urban dance program really innovative? If yes, then be sure to describe how. But most organizations throw these words around with nothing to back them up. Be sure to pull one of these big guys into a headline when you have something incredible to say.

CHARTS AND GRAPHS

• Don’t get us wrong — these visual aids are awesome. Just be sure to use them sparingly and in the right way to support your information, not detract from it. Charts and graphs can add clutter and confusion when used in narratives solely to break up content or provide visual interest. Let other brand design elements highlight key information.

TECHNICAL DATA

• We see so many organizations lift program data and financial information right out of their grant reports and use it in primary messaging to show impact. This is a short-cut way to write and your mission deserves more. Your messaging should be warm, captivating and human to tell a success story, not read like an outcomes report to your funder.

INDUSTRY JARGON

• The FATA is offering CPE credits on Art and ACEs for ATCB certification and credentialing. We think you get it.

MEANINGLESS LANGUAGE

• “Leading with our bold vision to inspire and connect humanity through the Puget Sound Sound, we at The PS Orchestra and Social Center, Inc. are vital influencers and conveners, emblemizing our values of being exceptional, innovative, diverse and inclusive, and authentic. IDEAS—Inclusion, Diversity, Equity, and Access Strategies—is a comprehensive transformation process, guided by our vision and values, to assess and improve all aspects of our operations, concerts, and programs, and to spur sustainable change.” Again, we think you get it.

Avoid unnecessary eyerolling, awkward silences and, at worst, total loss of interest. The homework here is easy! 

• Take this check list and start revising. Go through your most community-focused messaging, collateral and web pages to determine where you can make instant improvements using our anti-jargon insights.

Stuck on a messaging treadmill of innovative transformation and can’t get off? Email hello@thedrmtm.com and we’ll help you fix a few problems for free in just half an hour.

Here’s to Keepin’ It Real,

Surale + Laura + Cheryl