Dear Dreamers and Doers,

​Welcome to 2024! There’s a bright new year ahead, full of possibility. The good news? Anything can happen. The bad news? Anything can happen.

Of course we know everyone is starting off with a very brilliant and easily implemented plan for astounding success so there’s nothing left to do or think about. If. Only.

Working in the creative world of arts and culture is challenging and rewarding no matter what the year may bring. In wrapping up 2023, we had many great conversations with organizations like yours who were asking big questions related to their brand strategy in 2024.

What’s the greatest question asked?

“How do we know if and when we should rebrand?”

Believe it or not, that’s an easy question for DRMTM and one we love to answer. But sometimes the answer is surprising – especially for organizations who want to rebrand but then find out they shouldn’t.

If and when to make brand changes can cause a lot of confusion for organizations. Your brand is a complex, living part of your mission. Making changes makes an impact — good or bad. This is not a time for guesswork.

If your organization is wrestling with real questions about which direction to go, DRMTM can assess your current brand and offer you clarity.

It’s an easy, fun process:

1. Start with our free, expert consultation.

2. Engage in a customized Bold Brand Assessment utilizing DRMTM’s brand research, messaging, design and culture best practices.

3. Get professional advice and tools informing your decision to rework, refresh or rebrand.

As Schoolhouse Rock taught us: Knowledge is Power. Don’t make a branding plan without assessing your brand first. Reach us at hello@thedrmtm.com or LinkedIn to get your Bold Brand Assessment rolling.

Here’s to KiP,

Surale + Laura + Cheryl