Dear Dreamers and Doers,

Please forgive our recent email silence  — our small but mighty team was on the road building bold brands this summer! Hope you’ve all stayed shaded and hydrated. It’s not quite the Thunderdome, but it’s the Heat Dome. Anyway, we are incredibly glad to reconnect with you here in this late-summer episode of the Silver Lining.

The past months we were privileged to meet more than 100+ arts and culture professionals from the greater Miami, San Francisco and Memphis regions while teaching DRMTM’s Bold Brand methods.

We sat with executives, marketing staff and board members in deep conversation about their challenges, opportunities and how their brand was or wasn’t furthering their goals. What did we hear most often?

Arts organizations don’t want their brand to get lost in promoting programs, exhibits and performances. With a full season of offerings, how do you keep your brand consistent and recognizable on websites, social feeds and collateral?

They want to move their brands forward and make changes but are worried to lose people. How do you grow and maximize opportunities without leaving your community and partners behind?

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“I never even thought about branding this way. My eyes are open to so many new possibilities. I feel empowered.”

ArtsMemphis Participant

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They believe their brand can play a bigger role in strategy but aren’t sure how to execute. How do you approach branding from a capacity-building perspective and convince stakeholders to invest in your brand’s potential?

WELL.  We were more than thrilled to share how even the smallest steps forward with brand research, messaging, design and culture give you greater leverage among all your stakeholders to reach your goals.

Wondering how to move your brand forward? DRMTM can show you how.

We offer free Happy Half Hour sessions to talk over your questions and needs. We will help you strategize, make a plan, or redesign your brand. The sky’s the limit! Come work with the best.

We’re cracking open another ice-cold bottle of Mexican Coca-Cola to stave off the lingering heat while basking in the air-conditioned inspiration of Our Summer of Arts and Culture. Can’t wait to hear from more of you! Reach out to us at  hello@thedrmtm.com or LinkedIn.

Enjoy our summer scrapbook!

Here’s to Chilling With Your Cool Brand,

Surale + Laura + Cheryl