DRMTM just returned from the Florida Association of Museums (FAM) annual conference held this year in Miami. It was the first gathering like this for many of us since COVID shut down most professional development opportunities the past few years.

The theme, appropriately, was about embracing change.

We were fortunate enough to present our 90-minute Bold Brands for New Times workshop there. As participants followed along the brave brand revolution of our special guest, Jen O’Brien who leads the creative reuse arts center Resource Depot, several organizations landed on the same question:

What is the shelf life of a brand? When do you check it for freshness?

Unfortunately, brands don’t come with a stamped “best used by” or expiration date. But they can lose their flavor. Staying fresh and relevant during changing times is challenging.

The answer? In general, all brands need their shelf life looked at occasionally to make sure they are aligned with your community and your mission.

The time to check on your brand is at the first sign you feel it doesn’t properly connect who you are today with the people inside or outside your organization. You might need to take some time to strengthen your visual or written brand, or it might need an overhaul. Either way, DRMTM’s research and assessment will tell you in no uncertain terms if your brand is performing its best.

After the FAM workshop, three museums met with us at our Help Desk to talk over their brand challenges. We offer this free half-hour consultation to anyone who would like expert advice to instantly improve their brand.

Click here to schedule a FREE Happy Half Hour consultation and we’ll lift up the freshness seal on your brand and let you know if you’re safe for consumption. 

Stay fresh,

Surale + Laura + Cheryl