You might be thinking we are dissing on logos that aren’t circular. Not so! At DRMTM, we call “round brands” those that are the most informed and equitable because they emerged from a full, informed process. These brands were informed by research that asked the tough...

Meet a new DRMTM Bold Brand: Triangle Youth Music. This dynamic youth jazz and orchestra program in the Triangle area of North Carolina was out of tune with their community and knew it. Their former name, Philharmonic Association, carried a proud tradition of...

DRMTM opens this note with a love letter to our fellow Floridians as they rebuild their lives, communities and cultural resources after the devastation of Hurricane Ian. Our thoughts are constantly with you. Haunting Brand Problems SOLVED Recently we sat down with...

DRMTM just returned from the Florida Association of Museums (FAM) annual conference held this year in Miami. It was the first gathering like this for many of us since COVID shut down most professional development opportunities the past few years. The theme,...

At one of our recent workshops, an attendee said something that really stuck with us: “I hate our logo so much. It looks like clip art from the 80s, so I use it as little as possible.” We get it.  Leftover logos from another era or designs that the Internet randomly...

 Hi there! The heat of summer is in full effect. And here at DRMTM, we’ve been pondering what it means to be “hot.” We all want to be hot as in “trending,” “in the spotlight,” or “commanding attention.” Not the way many of us are feeling right now — “a sticky mess.”...

Opening night nerves have never run so high. Returning to the arts stage after so much time away (and under an ongoing public pandemic) carries an intense level of expectation for an engaging but safe experience. For both audiences and performers, we are eager,...

DRMTM is getting ready for The Women’s March this Saturday and deciding what t-shirt to wear and how to design our posters. It’s a good thing we’re okay at writing words and drawing things. Last year in The Silver Lining we highlighted some protest art and were...

Hey there. Back yonder we began this blog to (a) lift the collective spirits of arts and culture colleagues when the virus that still shall not be named put us in lockdown, and (b) recognize all the amazing bold arts brands out there changing the world as the world is...