DRMTM opens this note with a love letter to our fellow Floridians as they rebuild their lives, communities and cultural resources after the devastation of Hurricane Ian. Our thoughts are constantly with you.
Haunting Brand Problems SOLVED
Recently we sat down with three arts and culture organizations from around our state who were searching for clues to solve their big branding mysteries:
A Case of Stolen Identity
One cultural center’s identity was completely possessed by their events calendar, resulting in a brand whose mission appeared to be ticket sales.
The Invisible Museum
A museum under the brand umbrella of a large arts center was held captive, struggling to be recognized for its own community value.
The Ghosts of Founders Past
A small-town history museum with a long local tradition was haunted by fear of change and the spirit of founding board leaders.
Each of these organizations knew something was spooky about their brand’s lack of connection to the communities they serve. However hard they tried, efforts weren’t materializing in greater capacity for their programs and operations.
Let’s hop in the DRMTM Mystery Machine and solve this stuff.
- Being brave enough to exorcise the events calendar from their homepage freed the cultural center to tell the community what they really wanted to be: an open place where people aren’t afraid to be heard and seen through artistic experiences.
- Leading with their purpose (to share the untold stories of the unique art they possess), not with programs and events, allowed the art museum to elevate their position and recognition within the main brand.
- And research to ask their community what they wanted the history museum to be for them dispelled any lingering ghosts of doubt about which future direction to go in.
Mystery solved! Let’s scare up some time together to solve your own brand mystery. It’s a happy half hour of free advice from experts who can help you cast a spell of success for frighteningly good friend- and fund-raising. Email hello@thedrmtm.comtoday!
No Toil or Trouble at All,
Surale + Laura + Cheryl