#6 Truth of a Bold, Relevant Brand
Dear Dreamers and Doers, It’s almost Independence Day. Ready for fireworks? We’re looking forward to celebrating the 4th of July and some down-home democracy around the BBQ, but we’ve also gotta get a little work done to keep the country running. So welcome back to...
#5 Truth of a Bold, Relevant Brand
Dear Dreamers and Doers, It’s June already. That means it’s time to drop the next number in our 2024 series about DRMTM’s ten Bold Brand truths. These insights are brought to you courtesy of our signature workshops, and you can catch previous articles on our website...
#4 Truth of a Bold, Relevant Brand
Dear Dreamers and Doers, Another month, another truth! Thanks for following along with our 2024 series revealing DRMTM’s ten Bold Brand truths from our signature workshops. You can catch previous articles on our website under Thoughts. What’s #4 on the list for...
#3 Truth of a Bold, Relevant Brand
Dear Dreamers and Doers, Happy Spring! Thanks for following along with our 2024 series, as each month we reveal one of DRMTM’s ten Bold Brand truths from our signature workshops. If you apply these tried-and-true principles, you will build a brand capable of...
#2 Truth of a Bold, Relevant Brand
Dear Dreamers and Doers, THANK YOU for the awesome response to last month’s #1 Brand Truth, Connect the community to your CAUSE, not your programs. Many of you wrote back to let us know that one really hit home and prompted plans to refocus your message. Dream. Come....
#1 Truth of a Bold, Relevant Brand
Dear Dreamers and Doers, Let’s get down to it. When our team is on the road teaching, we start every session with our ten brand truths. They come from decades of learning how people respond to appeals for their time and money. Your brand, if done well, is undeniable...
Cue the Imperial March
Dear Dreamers and Doers, “Branding is a tool of the empire.” That’s what we heard recently in a fascinating conversation with an organization devoted to art, nature and mindfulness. It’s quite a quote, and one we don’t necessarily disagree with. Actually, we would...
New year, new brand? Not necessarily.
Dear Dreamers and Doers, Welcome to 2024! There’s a bright new year ahead, full of possibility. The good news? Anything can happen. The bad news? Anything can happen. Of course we know everyone is starting off with a very brilliant and easily implemented plan for...
Home Alone
Dear Dreamers and Doers, It’s the Most Wonderful Time of the Year. Streaming apps are in full Holiday movie mode. And so are we. We’ve all got our favorites. A Christmas Story, The Family Stone, Die Hard, The Holiday, and of course, Home Alone. Little Kevin with his...