#3 Truth of a Bold, Relevant Brand
Dear Dreamers and Doers, Happy Spring! Thanks for following along with our 2024 series, as each month we reveal one of DRMTM’s ten Bold Brand truths from our signature workshops. If you apply these tried-and-true principles, you will build a brand capable of...
#2 Truth of a Bold, Relevant Brand
Dear Dreamers and Doers, THANK YOU for the awesome response to last month’s #1 Brand Truth, Connect the community to your CAUSE, not your programs. Many of you wrote back to let us know that one really hit home and prompted plans to refocus your message. Dream. Come....
#1 Truth of a Bold, Relevant Brand
Dear Dreamers and Doers, Let’s get down to it. When our team is on the road teaching, we start every session with our ten brand truths. They come from decades of learning how people respond to appeals for their time and money. Your brand, if done well, is undeniable...
Cue the Imperial March
Dear Dreamers and Doers, “Branding is a tool of the empire.” That’s what we heard recently in a fascinating conversation with an organization devoted to art, nature and mindfulness. It’s quite a quote, and one we don’t necessarily disagree with. Actually, we would...
New year, new brand? Not necessarily.
Dear Dreamers and Doers, Welcome to 2024! There’s a bright new year ahead, full of possibility. The good news? Anything can happen. The bad news? Anything can happen. Of course we know everyone is starting off with a very brilliant and easily implemented plan for...
Home Alone
Dear Dreamers and Doers, It’s the Most Wonderful Time of the Year. Streaming apps are in full Holiday movie mode. And so are we. We’ve all got our favorites. A Christmas Story, The Family Stone, Die Hard, The Holiday, and of course, Home Alone. Little Kevin with his...
Make the Time
Dear Dreamers and Doers, Remember that nice little lull in the season calendar? Yeah. We don’t either. It’s been a looooooong time since we’ve heard any arts and culture organization say they had a break in the schedule to do some focused planning, strategizing, or...
Mind-Blowing Branding
Dear Dreamers and Doers, We LOVE this reaction from arts and culture organizations who change the way they think about branding after spending an afternoon training with us: “DRMTM’s workshop clearly explained how the importance of branding affects the other aspects...
Summer of Inspiration
Dear Dreamers and Doers, Please forgive our recent email silence — our small but mighty team was on the road building bold brands this summer! Hope you’ve all stayed shaded and hydrated. It’s not quite the Thunderdome, but it’s the Heat Dome. Anyway, we are...