Make the Time
Dear Dreamers and Doers, Remember that nice little lull in the season calendar? Yeah. We don’t either. It’s been a looooooong time since we’ve heard any arts and culture organization say they had a break in the schedule to do some focused planning, strategizing, or...
Mind-Blowing Branding
Dear Dreamers and Doers, We LOVE this reaction from arts and culture organizations who change the way they think about branding after spending an afternoon training with us: “DRMTM’s workshop clearly explained how the importance of branding affects the other aspects...
Summer of Inspiration
Dear Dreamers and Doers, Please forgive our recent email silence — our small but mighty team was on the road building bold brands this summer! Hope you’ve all stayed shaded and hydrated. It’s not quite the Thunderdome, but it’s the Heat Dome. Anyway, we are...
Boards, Plans and Arts Brands (oh my)
Dear Dreamers and Doers, Our team was asked a great question from an arts organization recently and we just had to share it with you. “Dear DRMTM – it’s time to renew our strategic plan. Is this a good time to work on our brand, too?” Actually, YES. Strategic planning...
Just Stop with the Program Talk
So far our team has spent the majority of January hard at work and highly caffeinated. We’re looking forward to a great year ahead and hope you are, too. One of our favorite things to do is deliver our Bold Brand Workshops around the nation (hello ArtsReach San...
What’s the Point?
Welcome to 2023. Somewhere between hanging twinkle lights and singing Auld Lang Syne the holidays impose the inevitable: deciding what new year’s resolution will positively propel us into the future. Those of us who say “what’s the point” when asked about our...
A Bold Brand Gift: Words to Avoid
Each year as we head into the holiday season, DRMTM looks forward to an important reveal: Big Duck’s annual Words to Avoid Glossary. This brilliant list is one of our favorite gifts. As leaders teaching arts and culture brands how to craft bold, human and captivating...
Why are Round Brands Better?
You might be thinking we are dissing on logos that aren’t circular. Not so! At DRMTM, we call “round brands” those that are the most informed and equitable because they emerged from a full, informed process. These brands were informed by research that asked the tough...
Is Your Brand Out of Tune?
Meet a new DRMTM Bold Brand: Triangle Youth Music. This dynamic youth jazz and orchestra program in the Triangle area of North Carolina was out of tune with their community and knew it. Their former name, Philharmonic Association, carried a proud tradition of...