Boards, Plans and Arts Brands (oh my)
Dear Dreamers and Doers, Our team was asked a great question from an arts organization recently and we just had to share it with you. “Dear DRMTM – it’s time to renew our strategic plan. Is this a good time to work on our brand, too?” Actually, YES. Strategic planning...
Just Stop with the Program Talk
So far our team has spent the majority of January hard at work and highly caffeinated. We’re looking forward to a great year ahead and hope you are, too. One of our favorite things to do is deliver our Bold Brand Workshops around the nation (hello ArtsReach San...
What’s the Point?
Welcome to 2023. Somewhere between hanging twinkle lights and singing Auld Lang Syne the holidays impose the inevitable: deciding what new year’s resolution will positively propel us into the future. Those of us who say “what’s the point” when asked about our...
A Bold Brand Gift: Words to Avoid
Each year as we head into the holiday season, DRMTM looks forward to an important reveal: Big Duck’s annual Words to Avoid Glossary. This brilliant list is one of our favorite gifts. As leaders teaching arts and culture brands how to craft bold, human and captivating...
Why are Round Brands Better?
You might be thinking we are dissing on logos that aren’t circular. Not so! At DRMTM, we call “round brands” those that are the most informed and equitable because they emerged from a full, informed process. These brands were informed by research that asked the tough...
Is Your Brand Out of Tune?
Meet a new DRMTM Bold Brand: Triangle Youth Music. This dynamic youth jazz and orchestra program in the Triangle area of North Carolina was out of tune with their community and knew it. Their former name, Philharmonic Association, carried a proud tradition of...
Brand Problems Haunting You?
DRMTM opens this note with a love letter to our fellow Floridians as they rebuild their lives, communities and cultural resources after the devastation of Hurricane Ian. Our thoughts are constantly with you. Haunting Brand Problems SOLVED Recently we sat down with...
Does Your Arts Brand Have a Shelf Life?
DRMTM just returned from the Florida Association of Museums (FAM) annual conference held this year in Miami. It was the first gathering like this for many of us since COVID shut down most professional development opportunities the past few years. The theme,...
What Does Your Logo Say About You?
At one of our recent workshops, an attendee said something that really stuck with us: “I hate our logo so much. It looks like clip art from the 80s, so I use it as little as possible.” We get it. Leftover logos from another era or designs that the Internet randomly...