DRMTM’s Bold Brand Messaging

DRMTM has empowered arts and culture organizations across the nation to move beyond institutional monologue to authentic community dialogue. Now, for the first time, we're bringing our signature messaging framework to you via live webinar.

In one dynamic hour, you'll discover why traditional arts marketing language often fails to connect, and how to craft messages that authentically reflect your organization's purpose and impact. Led by messaging expert Laura Bessinger-Morse, you'll learn to identify the key elements that make cultural brands captivating and discover how to position your organization as a vital community catalyst.

See and hear real examples of how arts organizations have revolutionized their narrative approach, moving beyond program listings to purpose-driven storytelling that inspires deeper engagement and stronger stakeholder support. You'll explore case studies where strategic messaging has transformed community perception and built lasting connections.

Format:

• 45-minute interactive presentation
• 15-minute dedicated Q&A session
• Total duration: 1 hour

Learning Outcomes:

• Master the fundamentals of purpose-driven messaging
• Learn techniques for crafting compelling brand narratives
• Understand how to align messaging across all touchpoints
• Discover practical tools for evaluating message effectiveness

Who Should Attend:

Perfect for executive leaders, communications staff, marketing teams, development officers, and program or department leaders seeking to strengthen their voice and create more meaningful community connections. Whether you're planning a messaging refresh or seeking to better articulate your value, you'll gain valuable insights into how strategic messaging builds brand power.