DRMTM’s Bold Brand Design

DRMTM has pioneered a new approach to cultural brand design, moving beyond aesthetic trends to create visual systems that authentically express community values. Now, for the first time, we're bringing our innovative design methodology to you via live webinar.

In one inspiring hour, you'll learn why traditional design approaches often fail to capture the depth of cultural organizations, and how strategic visual thinking can transform community perception and engagement. Led by design expert Cheryl Baldwin, you'll discover how intentional design choices can amplify your organization's impact and create emotional connections that drive action.

See and hear real examples of how arts organizations have used thoughtful design to break through communication barriers and build lasting community connections. Through compelling case studies, you'll explore how strategic design decisions - from color and typography to imagery and graphics - can transform your brand from forgettable to unforgettable.

Format:

• 45-minute interactive presentation
• 15-minute dedicated Q&A session
• Total duration: 1 hour

Learning Outcomes:

• Understand the role of strategic design in cultural brand development
• Learn how to align visual choices with organizational values
• Master the basics of creating cohesive brand experiences
• Discover practical techniques for evaluating design effectiveness

Who Should Attend:

Ideal for marketing directors, communications teams, and organizational and program leaders of every level seeking to strengthen their visual presence and create more meaningful connections through design. Whether you're planning a brand refresh or looking to better understand the strategic power of design, you'll gain valuable insights into how visual choices build brand equity.