DRMTM’s Bold Brand Culture

For the last five years, DRMTM has helped arts and culture organizations move beyond surface-level initiatives to create authentic, community-centered brand cultures that drive lasting impact. Now, for the first time, we're bringing our groundbreaking cultural framework to you via live webinar.

In one transformative hour, you'll learn why traditional approaches to organizational culture often fall short, and how to build cultures that truly reflect and serve their communities. Led by cultural expert Kheli Willetts, PhD, you'll discover how authentic cultural alignment creates powerful brand connections that resonate from the inside out.

See and hear real examples of how arts organizations have revolutionized their internal and external cultural practices, leading to deeper community trust and sustainable growth. Through illuminating case studies, you'll explore how intentional culture-building creates organizations where mission and practice align perfectly.

Format:

• 45-minute interactive presentation
• 15-minute dedicated Q&A session
• Total duration: 1 hour

Learning Outcomes:

• Understand the critical role of culture in brand development
• Learn techniques for aligning organizational and community values
• Master the essentials of cultural competency in brand building
• Discover practical tools for evaluating and strengthening cultural connections

Who Should Attend:

Essential for executive and mid-level directors, board members, HR professionals, and program and department leaders committed to building authentic, inclusive cultures. Whether you're undertaking cultural transformation or seeking to strengthen your existing practices, you'll gain valuable insights into how organizational culture drives brand success.