Dear DRMRS and Doers,
Welcome to 2025! While folks are still busy making (and breaking) their New Year’s resolutions, we’re declaring something bigger: 2025 is officially The Year of the Bold Brand.
Why? Because playing it safe is so 2024. And if you’re not updating your strategy for success with your brand in mind, you’re still in the 20th century.
At DRMTM, our 2025 goals include leading revolutionary brand strategy that builds democracy and capacity, drives fundraising, and creates lasting cultural impact for arts and culture organizations just like yours.
Your Strategic Strike Force
Yes, we build the sector’s best brands. But we’re also an expert consulting firm available to guide your current brand’s focus and growth. That nagging question about sub-branding your new initiative? We’ve got you. Board members stuck in 1995 about your rebrand? We’ll help you navigate that conversation. Need to know if your brand is truly serving your community? Let’s dig into that research.
What’s Coming in 2025
Each month, we’re dropping knowledge bombs on the topics that keep arts leaders up at night:
- Brand relevance (who you are to people) in the age of AI and immersive experiences
- Building authentic brand culture (HR, listen up)
- When to evolve vs. when to overhaul your brand
- Making your board your biggest brand champions
- Sub-branding without losing your focus
- Brand democracy: if you build it they will come
- The connection between bold brands and fundraising success
Plus, we’ll share some insider-info about how to get your whole team to actually agree on that new logo. (Yes, it’s possible. We have evidence.)
Ready to Go Bold? Don’t wait for a crisis to think about your brand strategy. Whether you need a full transformation or just a strategic gut-check, we’re here with the expertise, tools, and let’s be honest — the most fun you’ll have while tackling serious organizational change.
Here’s to bold, bolder, boldest,
Surale + Laura + Cheryl
P.S. Got a burning brand question? Hit us up here on Calendly. First three organizations to reach out in January get a free Happy Half Hour strategy session to ask us anything about your brand.