Dear Dreamers and Doers,
We know you’ve been anxiously hanging on the cliff where we last left you in our exploration of DRMTM’s Bold Brand Truth #6: Be Human. In our first post on the subject, we discussed why being human matters in arts and culture branding. If you missed it, you can catch up here. Now, let’s bring it home.
How do you know if you’re hitting the mark on being human? As we tend to do at DRMTM, we suggest asking your audience. Here are some questions to help you gauge your organization’s human touch:
1. “When you interact with our organization, do you feel like you’re talking to a friend or an institution?”
2. “Have our programs or exhibitions ever made you feel deeply understood or less alone?”
3. “Can you recall a time when our communications made you laugh, cry, or feel inspired?”
4. “Do you see your community’s stories and experiences reflected in our work?”
5. “How comfortable would you feel sharing a personal story or feedback with us?”
These questions aren’t just about gathering data – they’re about opening a dialogue. They show your audience that you care about their experiences and perspectives, which is a deeply human gesture in itself.
Remember, being human in your brand communications isn’t a one-time effort. It’s an ongoing commitment to authenticity, empathy, and connection. It’s about constantly listening, learning, and evolving alongside your community.
So, take these questions and run with them. Use them as a starting point for deeper conversations with your audience. And most importantly, be prepared to act on what you learn. After all, being human isn’t just about saying the right things – it’s about doing them too.
Ready to get even more human? We’re here to help. Reach out to us at hello@thedrmtm.com for a free consultation on infusing more humanity into your brand communications.
Here’s to creating art that touches hearts and changes lives,
Surale + Laura + Cheryl
P.S. We’d love to hear how these questions work for you. Drop us a line and share your insights – let’s learn from each other!