Dear Dreamers and Doers,
It’s almost Independence Day. Ready for fireworks? We’re looking forward to celebrating the 4th of July and some down-home democracy around the BBQ, but we’ve also gotta get a little work done to keep the country running. So welcome back to our journey through DRMTM’s ten Bold Brand truths. We’ve reached #6, and it’s a doozy:
Be Human.
Sounds simple, right? Yet in the world of arts and culture branding, we often forget this fundamental truth. We get caught up in lofty mission statements, impressive statistics, and polished presentations. But here’s the kicker: your audience isn’t looking for perfection – they’re looking for connection.
Why does being human matter so much in brand communications? Let’s break it down:
1. Warmth wins hearts: When you’re warm and approachable in your messaging, you’re inviting your audience into a relationship, not just a transaction.
2. Vulnerability builds trust: By showing your organization’s challenges and growth, you create authenticity that resonates deeply with your community.
3. Empathy creates belonging: Understanding and reflecting the emotions of your audience makes them feel seen and valued.
Remember, folks: it’s not about us, it’s about them. Our job in arts and culture isn’t to put ourselves on a pedestal – it’s to be a mirror reflecting the needs, hopes, and experiences of our communities. We’re not just showcasing art; we’re nurturing the human spirit.
Let’s talk about the magic that happens when arts organizations embrace their humanity:
- Education becomes inspiration: Instead of lecturing, we’re sharing discoveries together.
- Performances become experiences: We’re not just putting on a show; we’re creating shared moments of awe.
- Exhibitions become conversations: Art isn’t just for viewing; it’s for sparking dialogue and understanding.
And let’s not forget the healing power of art. In times of joy or sorrow, triumph or tragedy, art gives voice to the inexpressible. By being human in our approach, we make that healing power more accessible to all.
Remember, being human isn’t about being perfect – it’s about being real. It’s about showing up authentically, warts and all, and saying, “Hey, we’re on this creative journey together.”
So let’s ditch what’s not genuine. Let’s be warm, vulnerable, and empathetic. Let’s reflect the beauty, complexity, and messiness of the human experience in everything we do. After all, isn’t that what art is all about?
Stay tuned for our next post, where we’ll dive deeper into practical ways to assess and improve your organization’s human touch. We’ve got some insightful questions coming your way that will help you gauge how well you’re connecting with your audience on a human level.
Struggling to find your human voice? Drop us a line at hello@thedrmtm.com. We promise a real, live human will respond – no chatbots here!
Here’s to Keepin’ It Real,
Surale + Laura + Cheryl
P.S. Did this make you feel things? Good! That means we’re doing our job. Share your thoughts with us – we’re all ears (and hearts).