Dear Dreamers and Doers,
Remember that nice little lull in the season calendar?
Yeah. We don’t either.
It’s been a looooooong time since we’ve heard any arts and culture organization say they had a break in the schedule to do some focused planning, strategizing, or just plain fun creative brainstorming around their brand.
Some of the most surprising reveals from our 2023 Bold Brand workshop testimonials, including organizations of all sizes, budgets, knowledge and needs, went like this:
This time spent was a great energizer to move forward on branding opportunities for our organization.
Great opportunity to unplug from everything else to focus on the power of our branding.
It was a great opportunity to get on the same page with our brand goals as a team.
Carving time from your calendar to focus on your brand story and strategy can seem impossible. But in return, you get at least a year’s worth of benefit in cohesive identity, communications and capacity growth.
So set the date, promise lots of premium coffee and snacks, and demand people show up — no excuses.
It’s what many of us as kids now remember fondly as Forced Fun – like when we didn’t want to leave our friends to go on some lame trip with our lame parents but then had a total blast and wouldn’t have missed it for anything when dad lost his swim trunks on the 300-foot water slide – and, well, you get it.
Season schedules are upon us. Time is critical. Give your brand 2 or 3 hours. We guarantee your team wouldn’t have missed it for the world.
Need some tips to get started? Reach out to us at hello@thedrmtm.com or LinkedIn for a free half hour of brand joy and clarity.
Here’s to Forced Fun,
Surale + Laura + Cheryl