So far our team has spent the majority of January hard at work and highly caffeinated. We’re looking forward to a great year ahead and hope you are, too. One of our favorite things to do is deliver our Bold Brand Workshops around the nation (hello ArtsReach San Fran and ArtsMemphis) and teach our process of how to arrive at your most bold, human and captivating brand.
A few weeks ago we claimed our 2023 word to be purpose, even if it is on a lot of other tongues right now. That’s a good thing. We’ve always been about finding your higher purpose and messaging it out loud above everything else you spend your precious communications time on.
So to help you get to that purpose, and revolutionize your message so you will raise more money and grow a more faithful following, simply do this:
Stop using your programs to tell people who you are. Instead, tell people why you exist.
You are more than your programs. This concept is one of DRMTM’s biggest truths. You are not a list of programs. You are a mission, a cause. Programs change. Your purpose in serving your community doesn’t. Talk about your purpose first, not your programs.
It can be hard for organizations to make this shift. It’s a hard habit to break. But when they do, miracles happen. Make this change and you will have an instantly improved brand on your hands.
So, when is the best time to really dig deeper on your organization’s purpose and take on a full new brand or brand refresh project? Our next note takes on strategic planning, boards and a few other things that influence branding decisions and how to approach them at the right time, in the right way.
Until then, we’re sitting by the Nespresso machine and ready to chat. Reach out to us at hello@thedrmtm.com or LinkedIn and we’ll spend a happy half hour talking about your purpose. It’s time well spent.
Here’s to why we exist,
Surale + Laura + Cheryl