You might be thinking we are dissing on logos that aren’t circular. Not so! At DRMTM, we call “round brands” those that are the most informed and equitable because they emerged from a full, informed process. These brands were informed by research that asked the tough questions and resulted in brand messaging and design that is ultimately inclusive, representative and community-centered.
Why do we call leadership gatherings “circles” and expert discussions “roundtables”?
Because everyone is seated in a place of equal learning and contribution. No one is hogging the head of the table or relegated to the other end. Everyone is equidistant, visible and relevant no matter how small or large the table becomes. King Arthur was smart that way.
You might be wondering about the size and shape of your “table” as it relates to brand equity. Let’s measure!
Invite Folks to the Table
Who is your community? Has it changed? If you’re not sure, or haven’t talked to them in a while, your brand could be excluding some very important guests. Update your invite list, build a bigger table and have a real conversation.
Adjust the Chairs
A place at the round table means everyone also gets a seat at the right height, giving each an equal view and voice that informs your written and visual brand — and builds a following of visitors, donors and patrons who trust and support you.
How does your table measure up? DRMTM can help you set a table for success. Join us for a happy half hour of free expert advice and you can sit anywhere you like. Email hello@thedrmtm.comtoday!
And no matter if your Thanksgiving table this week is round, square, oval or oblong, we wish it to overflow with great bounty and happiness.
Here’s to a Horn of Plenty,
Surale + Laura + Cheryl