Meet a new DRMTM Bold Brand: Triangle Youth Music.
This dynamic youth jazz and orchestra program in the Triangle area of North Carolina was out of tune with their community and knew it. Their former name, Philharmonic Association, carried a proud tradition of excellence in music education and performance, but left some community members feeling the organization was not for them. Worse, some believed they would not be welcomed there. As an arts and culture program dedicated to student diversity, this misconception was harmful and far from the truth — but an outdated brand reinforced those assumptions.
Like a fine musical instrument, a properly tuned brand sings with clear, true resonance. How did Triangle Youth Music find their brand’s new inspired sound?
They Listened to their Audiences
DRMTM research identified the notes that weren’t resonating, confirming that a name and brand change would inspire confidence from a new generation of young musicians, parents, teachers and patrons.
They Composed a Brilliant Score
Music falls flat if the notes create dissonance. Just like words. To make their message soar, updated beliefs, values and key words reflecting their true identity took center stage in the conductor’s circle, while program information was re-seated in the nearby balcony.
They Made Beautiful Visual Music
Perfectly tuned logo and graphic elements delivered the right composition for a stellar brand experience. A fresh, artistic interpretation of musical staffs and notes joined the play on triangles, including a fun font with its own angle on style.
The result? Perfect harmony from a bold and captivating brand that clearly hits all the right notes.
Can you hear the applause? Glimpse some of the musical magic below.
How is your brand’s performance these days? Let’s write your symphony. Join us for a happy half hour of free expert advice that will be music to your ears. Email hello@thedrmtm.com today!
Here’s to Your Standing Ovation,
Surale + Laura + Cheryl