WTF.
We love this acronym, as much as we don’t like acronyms in general, because, jargon. But this one really gets the job done whether you are excited, confused, annoyed, angry or really happy. And it’s mostly SFW, similar to its partner, AF, which DRMTM actually uses in our professional messaging, because, audience! (And no, our name isn’t an acronym. It just doesn’t have vowels.)
Somehow society morphed the use of the “f” word from being strictly mean and repulsive to being a word, when used with “what the,” that conveys something extremely cool, strong, questionable or horrendous — add your own list of adjectives here. They go on and on. It’s the emphasis and accent that you place on the “f” that makes all the difference. You know what we’re talking about here. Say it slowly with a question mark on the end. W T F ?
What once was a salacious and profane word is now pretty mainstream. Not that you want to hear the non-acronym version rolling off the tongue of your six-year-old, but we can tell you that as far as our own kids, hearing “wtf, mom,” raised no alarms, and got a hearty reply of “wtf, kid,” and perfectly captured whatever we were trying to say to each other, no matter the issue.
Our grandmas might still object on some levels, but we think they actually get it. Now they can say the “f” word in public, too. As in my older neighbor lady (who is always proper and genteel) stating her dissatisfaction over the current level of unvaccinated people in our state: “WTF is wrong with Florida?” Well said, neighbor lady, well said.
LOOK WHO’S BOLD AF
WTF also means Wolf Trap Foundation. The only national park devoted to the performing arts, Wolf Trap is nestled in the grand outdoors of the DC area and is reveling in the live audience experience once more. As stated in this recent news clip, “the most noteworthy sound wasn’t heard until the music stopped. The audience had finally returned.” Wishing you all the best as your audiences return.
READY. SET. REIMAGINE.
Is your brand expressing wtf in a good way or a bad way? Say hello@thedrmtm.com. Live audience ready and the best at what we do.
WTF as in “wow!”,
Surale + Laura + Cheryl
Research + Messaging + Design
If you don’t want different, you don’t want DRMTM.