July 4th weekend is coming up, the nation is in a heat wave, and it’s 8,000% humidity outside right now. To know what that feels like, imagine stepping out of a hot shower and putting your clothes on without drying off first. Gross. It’s kinda nice to know there are other places hotter than South Florida right now (like Portland??!!), but we also wouldn’t wish that on our worst enemy.
Speaking of things that happen in the heat of the heat: the number of typically demure women going commando is rising as high as the red mercury in the outdoor thermometer. We blame Lilly Pulitzer, famous for bold colorful design and going without underneath. It all got started when she opened a juice stand on Palm Beach and needed a uniform that covered up all the citrus stains. She took some knockout fabric to her seamstress to turn into a shift dress, and a legendary style was born. Lilly’s school chum Jackie Kennedy would make it legit famous. The bonus of having the dress fully lined meant no undergarments required, which on days like today, makes things a little cooler.
LOOK WHO’S BOLD AF
We hope you enjoyed some PRIDE this month! Keep standing with the LGBTQ+ community even though June is over. RAINBOWS FOREVER. If you didn’t have a chance to join a local celebration, there are still can’t-miss art exhibitions going on through the summer, with several currently online. Thank you to museums, galleries and the web for sharing gay liberation through the arts. Check out current exhibitions at artiholics.com and start with the online tribute to photographer Leonard Fink’s work of the NY movement, who documented West Village life and culture from 1967 to his death in 1992.
READY. SET. REIMAGINE.
Is your brand in need of liberation? We’re right here at hello@thedrmtm.com. Fully vaccinated, EDI, and best of all, the best at what we do.
Clear skies ahead,
Surale + Laura + Cheryl
Research + Messaging + Design
If you don’t want different, you don’t want DRMTM.