At one of our recent workshops, an attendee said something that really stuck with us:
“I hate our logo so much. It looks like clip art from the 80s, so I use it as little as possible.”
We get it.
Leftover logos from another era or designs that the Internet randomly generates aren’t unique, don’t celebrate your point of view, and can’t possibly tell your story.
Your logo should come to life by asking the right questions about who you are and why you exist.Otherwise, it won’t represent the spirit of your arts organization.
DRMTM’s process creates authentic logos that are based on research and your arts organization’s core values so the design speaks, connects, and compels.
If you’re curious if your logo needs an update, ask yourself:
- Did we download our logo’s artwork from a website?
- Could our logo belong to a similar organization if the name was switched?
- Have we stopped using our logo because it doesn’t represent all aspects of our organization?
If you answered “yes” to just one of those questions, we’re happy to talk about next steps.
Click here to schedule a FREE Happy Half Hour consultation to discuss how DRMTM can help you create a logo you’ll want to use because it represents YOU and effectively calls in the right opportunities.
Yours in good design,
DRMTM
P.S. Want to see the DRMTM in action? On Sept. 19, catch us in Miami at the Florida Association of Museums 2022 Annual Conference where we’ll deliver our 90-minute, hands-on workshop Bold Arts Brands for New Times! Register for the day or the whole conference by clicking here.