Dear Dreamers and Doers,
“Branding is a tool of the empire.”
That’s what we heard recently in a fascinating conversation with an organization devoted to art, nature and mindfulness. It’s quite a quote, and one we don’t necessarily disagree with. Actually, we would say this is the point of view from which most people first come to know branding – as a cog in the wheel of the big commercial propaganda machine. And for those of us who communicate on behalf of nonprofit services or arts and culture organizations, the Empire Method of marketing does not represent our truths or values in what we provide or how we speak to our communities.
This quote, entirely, captures why DRMTM came into existence: to turn this idea on its head and teach arts and culture organizations how to understand the power of branding to share their mission and build relationships, not sell tickets or fill up program rosters. If you offer a compelling community experience people want and need, the rest follows.
Throughout 2024, our emails to you will reveal DRMTM’s Truth of a Bold Relevant Brand. We’re breaking down the tried-and-true points from our intensive workshop that teach you how to communicate your value and purpose and build a loyal following. So take notes. You will find some great capacity-building ideas and language to carry into your main messaging and grant writing work.
You don’t want to miss this series! Our first installment is coming February 20th.
And remember, DRMTM is always available to answer your questions with a free Happy Half-Hour consultation. Email hello@thedrmtm.com to get your HHH on the calendar! Don’t forget to ask about our Bold Brand Assessment.
Here’s to walking with some Darth Vader swagger as your theme song plays,
Surale + Laura + Cheryl