Brand Development

Youth Empowered to Prosper

This transformative organization develops the power, mindset, and skillset within youth to rise above challenges, chart a path to prosperity, and grow into leaders of a better world. Serving youth who face socio-economic disadvantages, YEP employs an intentional, individualized focus that values quality over quantity in building resilient young leaders.

Despite their proven impact — from reducing school absences by 23% to leadership development that transforms  futures — YEP’s brand appeared dated and institutional rather than inspiring and empowering. They needed a brand that reflected the vibrancy of youth culture while conveying the serious business of turning challenges into opportunities through education, inspiration, relationships, and strong mental health support.

DRMTM created a brand that pulses with youthful energy and forward momentum. The new logo features dynamic chevrons pointing toward prosperity, rendered in vibrant teal, bold yellow, and energetic orange that speak directly to young audiences. Messaging celebrates real student voices and stories, positioning YEP as a purpose-driven mission that recognizes overlooked potential and builds the character, habits, and resilience that lead to lifelong success.