Campaigns

Resource Depot

“ENF” Campaign

This South Florida nonprofit is the only creative reuse and arts center available to the region. At the twenty-year mark, their maverick director decided to push their ecological agenda as their brand, positioning Resource Depot as the community leader in green-inspired thought and lifestyle. Our goal for building this campaign was to cultivate a deeper commitment with their current following and recruit new believers to their cause of reuse, smart consumerism, and the social justice of a shared economy. DRMTM delivered up ENF, (ENF is Enough) Resource Depot’s courageous manifesto and an accompanying interactive playbook for rousing a community mind-shift toward consumer change.