Cultural Arts Plan

Redlands, CA

The Story

Redlands, California, is rooted in rich history — from its iconic citrus groves to the nation’s oldest continuously running free summer music festival. When it came time to create their Arts and Culture Master Plan, the city chose Cultural Planning Group (CPG) and its brand designers at DRMTM to honor that heritage while propelling Redlands into its creative future. The published plan reflects the community’s commitment to being both rooted and rising — building on 140 years of cultural tradition while embracing contemporary expression. Through extensive community engagement and thoughtful design, DRMTM branded a plan that positions Redlands as a city where arts and culture aren’t luxuries, but essential ingredients of community tradition, growth, and vitality.