Cultural Arts Plan

Pearland, TX

The Story

Pearland, Texas — the Community of Choice in the Houston region — is a city on the move. With explosive growth and remarkable diversity comes opportunity, and Visit Pearland recognized the power of arts and culture to shape their city’s artistic identity. CPG and DRMTM partnered with the community to create a branded Cultural Arts Master Plan that transforms Pearland from today’s reality into tomorrow’s hub of creative vitality. Through strategic placemaking, a reimagined public art program, and enhanced cultural tourism, the plan positions Pearland as a place where creativity is expected and celebrated.