Brand Development
Northern Palm Beaches Cultural Collaborative
Our Mission: The Northern Palm Beaches Cultural Collaborative unites and strengthens our creative community through collaborative learning, shared resources, and collective action to create a more vibrant cultural landscape.
Our Vision: We envision a thriving Northern Palm Beaches where arts and culture flourish through connection, where creative community is valued, and where collaborative spirit drives cultural growth and engagement.
The Story
The Northern Palm Beaches Cultural Alliance was established to unite arts and cultural organizations and highlight the extensive engagement and visitation/tourism opportunities existing in the north county region. With members spanning over a decade of involvement, the desire to grow beyond an information network to embrace their leadership capabilities inspired a full rebrand.
The Challenge
Despite their important role connecting cultural organizations within a focused area, the Alliance suffered from low community visibility and an outdated look that failed to represent the diversity of artistic and professional disciplines they served. Members reported feeling only “somewhat” connected through their involvement, and the organization needed a brand that could better express their collaborative spirit, creative energy, and inclusive environment where all voices in the arts community feel safe to share and grow together.
The Bold Breakthrough
DRMTM transformed the Cultural Alliance into the Cultural Collaborative — a name that better captures their essence. The vibrant new logo features overlapping shapes in energetic, South Florida hues, while the tagline “We Are Creative Community” positions “The Collab” as an accessible network built on the belief that arts organizations are stronger together. This rebrand transforms a behind-the-scenes support network into a visible champion for Northern Palm Beach County’s cultural landscape — a true creative community in action.