Campaigns

Healthy Mothers, Healthy Babies

“Delivering On Our Promise Since 1986” Campaign

This 40th anniversary campaign celebrates HMHB’s enduring commitment through the powerful dual meaning of pregnancy and birth terminology. Descriptive words like “delivering, expecting, and labor” convey the many ways this beloved organization has served their mission and mothers, including their promise for excellent birth outcomes, across four decades. The messaging is both playful and profound, using familiar pregnancy terminology to create emotional connection while highlighting a serious commitment to early care and maternal health.

Visual assets — from an 80s-inspired palette to a sophisticated modern take on their recent rebrand — made each touchpoint uplifting, conversational, and inclusive, speaking to families while inspiring confidence in HMHB’s expertise and dedication. This full campaign employed a 40th anniversary launch plan, email and social media teasers and announcements, a website landing page, case for support, impact report, end of year campaign, and event banners and materials.