Campaigns

Health Council of Southeast Florida

“Stay Healthy Sunshine” Campaign

DRMTM created the “Stay Healthy Sunshine” campaign to encourage COVID-19 information and vaccination across Florida, playing on the state’s sunny identity to deliver a trusted, upbeat health message. The campaign addressed the need to reach vaccine-hesitant communities, provide clear guidance and updates, and make vaccination an informed choice rather than a medical mandate.

The bright, optimistic visual identity features a sun-inspired badge logo creating an instantly recognizable symbol of health and protection. The messaging takes a friendly, connective approach with the tagline “Together We Shine.”

The comprehensive rollout included a website with vaccine finder tools, social media campaigns with shareable “sunshine badges,” culturally relevant materials in English, Spanish, and Haitian Creole, and distribution kits for Health Council sites statewide containing posters, stickers, and yard signs. By transforming a trying time for communities into a feel-good Florida moment — “Vaccination Today, Vacation Tomorrow” — the campaign made protecting our health feel like an extension of the Sunshine State’s caring culture where looking out for each other is just what good neighbors do.