Brand Development
Family Impact Palm Beach County
Our Mission: We are here to impact families through collaborative leadership, empowering them to rise, thrive and uplift other families to do the same.
Our Vision: A world where empowered families transform the communities where they live into places of promise and prosperity.
The Story
For over 50 years, Lake Worth West Resident Planning Group served their community through resident-led planning and family support programs. With a vision for expansion across Palm Beach County and a new, empowered mission of families leading families to prosperity, their crowded clip-art logo and tired words were a problem — a complicated one.
The Challenge
As Lake Worth West Resident Planning Group, the organization faced a critical identity crisis. Their name suggested limited geographic scope and their brand failed to convey their unique model of collaborative leadership where families uplift other families. They needed more than a refresh — they needed a new name, voice, and identity to position them as the most innovative, inclusive force for family empowerment.
The Bold Breakthrough
DRMTM orchestrated a complete brand evolution, starting with the powerful new name: Family Impact Palm Beach County. The vibrant logo bursts with energy — while their new tagline “Connect. Uplift. Transform.” became the rallying cry of their collaborative model. Messaging emphasizes “radical respect” and the belief that families aren’t numbers — they’re people. This goes beyond a rebrand; it’s a declaration that honors their 50-year heritage while boldly claiming their countywide mission and vision.