Campaigns

Creative City

“Creative City” Campaign

This community engagement campaign positioned San Diego as an international creative destination through a sophisticated visual and verbal identity celebrating the city’s unique cultural ecosystem. The theme captures San Diego’s compelling mix of multicultural artistry, bi-national influence, and unmatched natural beauty — with a tone that is cosmopolitan yet accessible. An emphasis on sophistication, authenticity, and a global arts influence elevates San Diego as a leader in innovative city-making.

Visual and verbal assets employ a fresh, contemporary aesthetic that mirrors San Diego’s creative energy and border-crossing cultural identity. This colorful, comprehensive campaign includes messaging themes, stakeholder frameworks, community engagement materials, website copy, social media content, and public-facing collateral — all designed to invite participation in San Diego’s vision as a cultural ecosystem and economy that elevates art in everyday experiences, opportunities, and lifestyles.