Brand Development

ArtLife WPB

At the renewal of its public arts master plan in 2020, the City of West Palm Beach’s Art in Public Places program longed to build an identity reflective of its public origins but recognized in its own right for its creative role in developing the city’s character and appeal to residents and visitors. 

As a municipal program, the committee battled with former administrations for permission to create a distinctive brand of its own. Under new administration, this request was granted with a goal to associate civic pride, support and advancement of the arts with the new brand. Additionally, the brand was to better engage the public and elevate the status of West Palm Beach as a public arts program among strong cities across the nation.

The DRMTM process revealed defining aspects of the committee’s true vision through public art: to be authentic in its heritage yet capture the rhythm of a progressive city; to create unity and inclusion by promoting diversity; and to invite all citizens to be part of shaping the future character of the place they live and enjoy. The logo carries the fresh citrus and water colors of the city’s palette, yet stands on its own as a vibrant and alluring image of a destination city and the openness of its creative process.