Campaigns

Achievement Centers for Children + Families

“Count on ACCF” Campaign

The Achievement Centers for Children & Families developed the “Count on ACCF” recruitment campaign with the rallying cry “Keep ACHIEVEing!” to address the critical child care challenges faced by working families juggling demanding schedules, while simultaneously recruiting quality staff to meet growing demand. The campaign recognizes that modern families need reliable, year-round support for children from toddlers through teens, including early learning programs, afterschool care, holiday breaks, and summer camps that go beyond basic supervision to provide quality education, nutrition, and skills development.

The vibrant campaign materials create an upbeat, contemporary visual language that appeals to busy parents through clever headlines like “Homework? Handled” and “School’s Out? We’re In.” The recruitment guide, rack cards, and promotional flyers work together to position ACCF as an essential partner in family success, emphasizing that they’re “not just here to help, but to help families thrive.” This comprehensive campaign transforms what could be institutional child care messaging into an inviting, confidence-inspiring brand that makes families feel supported at every stage of their children’s development.