HOW DID DRMTM BEGIN?
We will never forget the first day we met in a Delray Beach coffee shop to collaborate on a project. It felt like a professional blind date. But as the universe would have it — MAGIC happened. We were on to something special. Maybe it was the shared love of spicy snacks, statement necklaces, and salty language. Whatever it was, we instantly knew our unique combination of expertise, passion, and skills offered real answers to many of the dilemmas the arts + culture organizations we loved were facing. So we started a national business built on dreams and our belief in this:
If you want to fully realize your mission, you better step up and step out. People don’t respond to meek messages. They want inspiration, belonging, and meaning. So let’s give ‘em what they want.
IF YOU DON’T WANT DIFFERENT, YOU DON’T WANT DRMTM.
WE SEE BREAKTHROUGH. DO YOU?
Surale Phillips
Partner, Brand Research
Laura Bessinger-Morse
Partner, Brand Messaging
Cheryl Baldwin
Partner, Brand Design
Profound Insight. As head of research, Surale delivers the A-HA! moments that change your game. Her superpower is data, bringing laser-like focus to questions and answers about your mission’s perception, value, relevance, and impact. Her expertise was honed over two decades and hundreds of arts and cultural projects across the United States. Surale’s research supports the creative team with case-making evidence gathered from in-depth sessions with your internal and external stakeholders. She digs deep into interviews, focus groups, surveys, psychographics (personality, values, opinions, attitudes, interests, and lifestyles), and consumer demand to get clear results that reveal the real you and define where you need to go next.
Transformative Words. Laura’s magic is in the written brand, connecting your mission to the community through messaging that is compelling, human, and authentic. But what makes her craft so powerful are the years spent doing what you do: running museums and nonprofits, raising money, and managing communications. She gets it. Decades in arts & culture, fundraising, and brand development inform the strategy behind the words she expertly curates to shape your culture, build your following, and attract a loyal donor patronage. Laura brings executive strategy to all aspects of the project through mission-driven messaging and design — blasting out the volume on your voice and, ultimately, your fundraising potential.
Captivating, Meaningful Design. Over her 30 years as a graphic designer and creative professional, Cheryl’s enviable gift for style evolved with a mission-driven intent to design brands that move and engage people. Each design detail is packed with meaning and purpose to set your visual identity apart and build affinity and belonging with your brand. Her understanding of nonprofit need guides your brand’s artistic evolution, emphasizing the purpose behind each creative piece to motivate your audience to feel, think, and act. Under Cheryl’s eye for the extraordinary, DRMTM brands create an experience for everyone they touch, illustrating your power to awe audiences and convert them to true believers.
Kheli Willetts, PhD
Director, Brand Culture and Implementation
Growth, Strategy, and Inspiration. Kheli serves as DRMTM’s brand culture operations and DEIA (Diversity, Equity, Inclusion and Access) consultant. Her 25 years as a leader in the nonprofit and education sectors include professional training and coaching and 15 years teaching in higher education. She is a recognized sector leader in Nonprofit Organizations, Arts Programming, Communication, Community Engagement, Organizational Leadership, Standard Operating Procedure, Infrastructure Development, and DEIA. Dr. Kheli’s expert facilitation builds authentic brand culture that increases capacity and impact across all aspects of your organizational operations and community engagement initiatives.
TESTIMONIALS FROM OUR BOLD BRAND WORKSHOPS:
“I took away so much. Everything that was brought up was relevant and inspiring. The presenters’ enthusiasm was tangible.”
“Our takeaway — Be Bold and don’t be afraid to push the limit or be different!”
“We didn’t want it to end, so just make it an all-day session!”
“It really hit home that our branding does not reflect our recently-developed strategic plan, mission, values. Feeling inspired to get back and make some changes. Thank you!”
“The self-assessment was incredibly valuable. I feel that we have additional insight to relay to our supervisors on this important issue.”