Meet a new DRMTM Bold Brand: Triangle Youth Music.

This dynamic youth jazz and orchestra program in the Triangle area of North Carolina was out of tune with their community and knew it. Their former name, Philharmonic Association, carried a proud tradition of excellence in music education and performance, but left some community members feeling the organization was not for them. Worse, some believed they would not be welcomed there. As an arts and culture program dedicated to student diversity, this misconception was harmful and far from the truth — but an outdated brand reinforced those assumptions.

Like a fine musical instrument, a properly tuned brand sings with clear, true resonance. How did Triangle Youth Music find their brand’s new inspired sound?

They Listened to their Audiences

DRMTM research identified the notes that weren’t resonating, confirming that a name and brand change would inspire confidence from a new generation of young musicians, parents, teachers and patrons.

They Composed a Brilliant Score

Music falls flat if the notes create dissonance. Just like words. To make their message soar, updated beliefs, values and key words reflecting their true identity took center stage in the conductor’s circle, while program information was re-seated in the nearby balcony.

They Made Beautiful Visual Music

Perfectly tuned logo and graphic elements delivered the right composition for a stellar brand experience. A fresh, artistic interpretation of musical staffs and notes joined the play on triangles, including a fun font with its own angle on style.

The result? Perfect harmony from a bold and captivating brand that clearly hits all the right notes.

Can you hear the applause? Glimpse some of the musical magic below. 

How is your brand’s performance these days? Let’s write your symphony. Join us for a happy half hour of free expert advice that will be music to your ears. Email hello@thedrmtm.com today!

Here’s to Your Standing Ovation,

Surale + Laura + Cheryl

DRMTM opens this note with a love letter to our fellow Floridians as they rebuild their lives, communities and cultural resources after the devastation of Hurricane Ian. Our thoughts are constantly with you.

Haunting Brand Problems SOLVED

Recently we sat down with three arts and culture organizations from around our state who were searching for clues to solve their big branding mysteries:

A Case of Stolen Identity

One cultural center’s identity was completely possessed by their events calendar, resulting in a brand whose mission appeared to be ticket sales.

The Invisible Museum

A museum under the brand umbrella of a large arts center was held captive, struggling to be recognized for its own community value.

The Ghosts of Founders Past

A small-town history museum with a long local tradition was haunted by fear of change and the spirit of founding board leaders.

Each of these organizations knew something was spooky about their brand’s lack of connection to the communities they serve. However hard they tried, efforts weren’t materializing in greater capacity for their programs and operations.

Let’s hop in the DRMTM Mystery Machine and solve this stuff.

• Being brave enough to exorcise the events calendar from their homepage freed the cultural center to tell the community what they really wanted to be: an open place where people aren’t afraid to be heard and seen through artistic experiences.
• Leading with their purpose (to share the untold stories of the unique art they possess), not with programs and events, allowed the art museum to elevate their position and recognition within the main brand.
• And research to ask their community what they wanted the history museum to be for them dispelled any lingering ghosts of doubt about which future direction to go in.

Mystery solved! Let’s scare up some time together to solve your own brand mystery. It’s a happy half hour of free advice from experts who can help you cast a spell of success for frighteningly good friend- and fund-raising. Email hello@thedrmtm.comtoday!

No Toil or Trouble at All,

Surale + Laura + Cheryl